Distributors or Customers - Which is More Important?

"Hey Barry, you talk about 'entrepreneurs' being the key to success in MLM, but isn't it really the customer base that is most important?"

Great question, and yes, customers are absolutely the cornerstones to your MLM business, and there are 2 reasons for this:

1. If everyone was a distributor, and no one was a customer, then you would have a Money Game, and not a legal MLM business.
2. Mathematically, not everyone in the business can make money! The numbers simply don't work. So you need MOST people to NOT make money so a smaller number of people can make a lot of money.

This would be unethical, unless the largest number of people weren't even trying to make money – they were happy paying for and getting the benefits of the products without seeking any monetary compensation.

So yes, customers are the cornerstones of any MLM business and of your downline. However, they don't give you leverage and therefore will never make you rich.

So if we need both, what do we do?

I run separate campaigns for customers and for entrepreneurs, however, customers are much easier to find than entrepreneurs. Therefore I focus on finding entrepreneurs.

Here's why finding customers is easy:

Most of the so-called "entrepreneurs" you invite into the business either will not be interested or will join the business, but never actually DO the business. However if you have a great product, many of them will become product users.

Therefore my approach has been to spend most of my time looking for the entrepreneurs (there are so few of them that if I don't focus on them, I'll never find them). But in that process, most of the prospects end up becoming customers anyway.

Because my company offers products of real value, many people order them month after month for the health benefits alone, and everyone wins.