"I Can't Afford Your Biz Opp"

Have you ever had a prospect tell you they don’t have enough money to join your business? Well, let me tell you right now …

IT’S A LIE!

I’m not saying they’re intentionally trying to deceive you, though sometimes they are, But whether or not they mean what they say … they’re WRONG.

Here’s how I know:

I used to own a telemarketing room. I had 20 people working the phones calling tens of thousands of leads for various MLM network marketing companies. We worked massive numbers and over time saw some clear patterns.

One of those patterns was that we could market a program that had a small or even no sign-up fee, and the most common “objection” we received was some form of “I can’t afford it right now.”

However, in following up with those same people, we found that they would sometimes sign-up in another program that had a buy-in of over $1,000 up front!

So why did they tell us they couldn’t afford a low-cost program, and then turn around and join a high-cost program?

Belief.

If people BELIEVE they will succeed, they’ll find the money to do a business.

Read that again – whether or not they actually have the cash (and most times they do), if they believe they will succeed at your business, they’ll FIND the money to get started.

Here’s another example:

I ran ads and had people call and listen to a qualifying voicemail message. On that message I told the callers that our business was MLM, what our product was, and that it would cost $200 to get started. Then I invited them to leave their name and phone number if they liked what they heard.

I’d call those people back the same day they called me, and still the #1 objection I got was; “I can’t afford it right now” … even though I told them how much it would cost on the recording before they left their phone number for me to call them!

Here’s a very different example:

A man I knew was out of work for 3 months, going through a divorce and being evicted. He truly had no money! He went to a friend to borrow $200 to join a MLM company. He went on to become one of the top earners in the company, making millions and millions of dollars.

His story represents the story of many others who, though they truly didn’t have the cash … they had massive desire. So they FOUND the money and went on to be wildly successful.

One of the benefits of our business is that you can get started for a pittance. If a person isn’t willing to make the puny investment necessary, it merely means they don’t believe the investment will bring a return.

“I can’t afford it right now,” is simply a knee-jerk reaction to protect one’s wallet. It’s the easiest excuse most people can think of. And they think it’s bullet proof.

Actually it’s full of holes.

Anytime a prospect uses that excuse, a sale is made. Either they sell you that they don’t have the money and cant’ get it, or you sell them on the fact that the resources are available if they have enough desire.

Never let them sell you, because the truth is, money is NEVER a legitimate objection. Whenever a prospect says that to you (and they’ll say it a lot), you need to translate it into “Reality Language.” And the translation is:

“You haven’t helped me believe I’ll be successful at your business, so of course I don’t want to commit my precious greenbacks to it.”