MLM is Not a 4 Letter Word!

New distributors often ask me how they can avoid telling prospects that they're in a MLM business. Their fear is that as soon as they mention the term MLM, they'll turn off their prospect to listening any further.

So they often use different names: Network Marketing, Referral Marketing, Relationship Marketing, etc.

I'm not opposed to using alternative names for our industry, but there's no reason to do it out of shame. The best way to approach this perceived problem it to meet it head on, state clearly that you're involved in MLM and do it with confidence.

I love being part of the MLM industry. It's the purest expression of the American Dream.

America was founded on the principles of freedom and equal opportunity for all. Even though we haven't practiced that perfectly as a country, we're still learning what that means and moving toward it.

MLM is the purest "equal opportunity" business.

It doesn't matter if you're male or female, young or old, rich or poor; Your education doesn't matter, your race doesn't matter, your religion doesn't matter …

Everyone is given the same opportunity and the entry level is affordable to all. The only difference is what you do with the opportunity.

So feel proud about the business you represent. Present it with confidence, knowing that you're offering your prospects a real gift.

By the way, when I tell prospects up front that my business in MLM, I often get a very favorable response. It's when I try to hide the fact that's it's MLM, and they inevitably discover it later in the conversation, that I get the negative reaction!