MLM Lead Scandal, Part 1

Where do you find a high quality MLM lead?

This is a continuing debate in the MLM Network Marketing industry. Many Network Marketing Systems and MLM trainings are designed around specific lead generation programs.

So, where are the best leads?

Some Network Marketing coaches feel very strongly that the ONLY way to build a solid organization is through your own warm market - the people you already know.

So step one in your business is to make the famous "list" of 2,000 of your "closest friends."

They'll even give you a "tickler sheet" that will help bring to mind all the people you have ever known.

Though not as popular as it once was, this approach does have merit.

The biggest "plus" is that these are people you already have some sort of relationship with. In that sense they're "warm."

This is very important since no effective Network Marketing occurs until rapport, and a relationship of trust is first established. Working your "warm market" gives you a head-start when you need it - at the beginning of the contact.

But there's a downside to the warm market approach:

Although your list is warm because they know you, they are COLD in the sense that they haven't expressed an interest in your product or in a business opportunity.

Additionally, your warm market is limited. After you go through all the people you know, then what?

Sure, you can "tap root" down through everyone they know, and everyone they know, and everyone they know ... but sooner or later that well runs dry and you'll exhaust your circle of influence.

So at some point you'll have to consider other lead sources ... and that's what Part 2 will address.