"O.P.E." - Secret to MLM Success

We all know that "MLM" stands for "Multi-Level Marketing," but I've never thought that was a very good name for this business. It describes the structure of how we're compensated, but misses the unique aspect of our business.

MLM would better be understood as "Multi-Leveraged Marketing," because leverage is the key to success in this business, as it is with any other (as described in the last blog entry).

With real estate, investing and traditional business, leverage comes with a huge risk, but in MLM that risk can be avoided.

• In real estate we are leveraging a tangible property.
• In investing we are leveraging an investment.
• In traditional business we are leveraging other people's time and skills.

In MLM we are leveraging "OPE:" "Other People's Entrepreneurship."

If you fail, you do not have a huge, illiquid property to try to unload, you don't get a margin call, and you don't have to worry about paying back a business loan.

It's the only business I now where you get the leverage without the risk. That is a dreamy combination!