MLM Lead Scandal, Part 3

In the last post we explored the issue of advertising and how risky and expensive it can be.

One solution to those problems is to turn your advertising over to the pros and to buy leads generated by their advertising.

There are several advantages:

1. You tap into people who are skilled in the area of advertising more than you are.
2. You pay a set cost per lead so you don't have to worry about getting slammed with a $500 lead from a failed ad.
3. Your cost per lead is less than it would be from your own advertising campaign because these companies sell their leads to more than one person and pass some of the savings to you.

That last one may sound like a disadvantage, but believe me, it's a total advantage to you. The idea of getting "exclusive" leads is elusive at best. People that respond to your own advertising have usually responded to many other ads as well, so they're far from exclusive ... but you're paying "exclusive" prices.

In addition, the other people who placed the ads your prospects respond to will generally not follow-up with their leads (most people simply don't), so you'll easily stand head-and-shoulders above your competition by simply following up in a professional and skillful manner.

Okay, sounds great. So what's the downside?

Only ONE.

Yep, just one simple downside.

One isn't much is it?

In this case it is HUGE!

The downside is that the leads are almost always of TERRIBLE quality! And I do mean HORRIBLE!

Why are they usually so terribly bad?

I used to own a lead generation company, so I've been around the block in that business and I know who really runs things behind the scenes.

No matter what they tell you ... most companies do NOT run their own ads. The vast majority of them have other companies doing the actual advertising for them ... and there aren't many different ones doing it.

Bottom line - much of what occurs is a bit shady.

Thankfully this is not true of all companies that sell leads. There are certainly good reputable ones. But most people's experience in buying leads is far less than favorable.

So what do we do?

There's one last choice. And it is the best solution. And I'll share it in my next post.