MLM Lead Scandal, Part 4

The Conclusion.

So what is the best source for leads?

The warm market is warm in that they know you, but "cold" with regard to their interest in your product or business. Also it's numbers are limited, so you'll eventually have to find another source of leads anyway.

Advertising allows you to reach the masses, and it also allows you to prequalify prospects so they're "warm" before you talk with them. But advertising is very expensive and risky. You may run an ad for $500 that only generates 5 leads. It requires skill, knowledge and a big budget.

Buying leads from a professional lead company allows you to lock in a low and set cost per lead. But the quality of these leads is typically very poor.

There is one more alternative: Learn how to generate your own leads on the Internet ... for FREE!

There's a small learning curve to this, but it's very much worth the effort.

You'll need a simple web site. Nothing too fancy and definitely not your company's site or a standard replicating web site.

2 objections I hear often about this approach are:

1. ISN'T THAT JUST ANOTHER FORM OF ADVERTISING? True, it is a form of advertising, but I put this approach in a separate category because we're going after FREE traffic to your site, so it eliminates the problem associated with traditional advertising.
2. GETTING FREE LEADS IS TOO GOOD TO BE TRUE. It's not. Every Internet marketer who knows anything, is aware that it's possible to drive "organic" or "natural" traffic to your site for free through search engines.
   

Sure, you can buy traffic online as well (and I personally do), but the irony is that the free traffic is of better quality than the paid traffic!

This is because the traffic the comes to your site without being "pushed" there was searching for you ... they're the most motivated and genuinely interested in what you offer.

S.E.O. "Search Engine Optimization" is an big topic. So big that there are people who do it as a career. The topic is too big to teach in a Blog post, but I encourage you to learn all you can about it. I can tell you from personal experience that IT WORKS!

If you want a short-cut to learning how to do it, get my Special Report: "How To Generate Your Own Top-Quality Leads For Free." It's only $7 and will teach you all you need to get started.