Lead, Follow or Get Out of the Way
The MLM industry is an extremely young industry. Yet in a very short period of time, many companies have become entrenched in "tradition."
Usually this takes the form of: "The only way you should build your business is by talking with other people face-to-face."
After all, that's what "Network Marketing" is right?
Wrong!
That has always been too limiting of a view, and is becoming more and more anachronistic with each passing year.
As I look at all the companies I've been a part of, and those I have friends in, I can honestly say that MANY of the top distributors got to the top by using marketing techniques that did not involve making a list of their closest 2,000 friends or with the "3-foot rule."
Many who hold to the sanctity of the so-called (and misnamed) warm market approaches are extremely intolerant and dogmatic (the first clues that they might be off base).
I'm not dogmatic in my view. In fact, I know many people who have done very well with the "warm market" approach.
So, yes, the "warm market" approach is viable and can be a great way to build your business. Just don't limit your people to that.
I know several companies who have chased away their top distributors because they didn't build their business the way "you're supposed to."
Well, they were the top recruiters, so they must have been doing something right!
My friend Kim Klaver wrote about this in one of her recent Blog entries where she quotes Rupert Murdock on this general issue and how it applies to his industry. Listen to him and learn to apply the same lesson to our industry by reading her article:
New School of Network Marketing by Kim Klaver: Traditional companies are feeling threatened...
Labels: leadership, marketing, mlm, mlm network marketing, network marketing
posted by Barry Burns @ 7:49 PM
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2 Comments:
Lead,Follow or Get out of the way.
There was no other better way to say it when referring to the MLM industry. Before I became a distributor for my MLM company, I said that I would do things different, but I started falling into the very same trap that I didn't want to fall into, which was follow the plan that was laid out for me. I was becoming a follower,something that I'm not. I actually didn't feel comfortable sharing the opportunity with everyone when I felt clueless and in a hurry to try to make the 30 bay bonus. I took action by searching the net and followed my heart and to my surprise there are people out there like Barry who are true leaders in this industry,who gives you the confirmation through resources that you are heading in the right direction. Thank you Barry for all the tools that you have accessible, now it is up to me to stop feeling like a grasshopper and move forward in faith!
Nicole,
Great comment, thanks. You hit the nail right on the head - while we look to our upline and our company for leadership, ultimately it is US who must take responsibility for our business and become the leaders.
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