How To Get Prospects To Enroll With You, Part 1

Thank you everyone for the supportive comments and letters (see blog post below). It's been a difficult time for me and my family, but I'm glad to be back to work and plan on bringing you lots of value to your MLM business.

So, let's get started off on the right foot.

I've used every form of marketing possible over the years:

• Home product parties
• Hotel meetings
• 1-on-1
• 2-on-1
• Newspaper ads
• Magazines ads
• Card decks
• Radio
• TV
• Telemarketing
• Direct mail

But my favorite approach of all has clearly been Internet marketing.

It has so many advantages to every other type of marketing that I can't even begin to list them here.

There is a bit of a learning curve. But it's a fun process and well worth going through.

But it all starts with having a web site.

You can use your company's site, and that's fine.

You can use a replicating web site provided by a recruiting system, and that can be very good.

But there's nothing as good as having your own PERSONAL web site.

Prospects don't just enroll with your company or your product. They enroll with YOU. They want to know who their sponsor will be.

• You don't have to be the #1 income-earner
• You don't have to be the smartest marketer.
• You DO have to be likable!

I heard (this goes back a number of years) that a survey was taken among new distributors of various companies asking them, "Why did you decide to join your company?"

• The #2 answer was that they liked the products.
• The #1 answer was that they liked their sponsor!

Notice they didn't say "Because my sponsor is making a lot of money."

They said they LIKED their sponsor!

So create a simple web site that highlights YOU and demonstrates why you're so darn likable!

Here's a clue -

"People like people who are like them."

So on your web page, you should share as many things about yourself as possible where people could find a common bond with you.

Share your favorite hobbies, music, movies, sports, etc.

Share your interests that would be the most popular, not your obscure interests. Better to share your love for the Beatles than for the start-up garage band down the street.

The same rule applies when you talk with prospects on phone or in person.

It's absolutely amazing - but you'll enroll people who otherwise would not have enrolled by simply sharing more of yourself and finding a common connection with your prospects.

Most distributors think they have to be talking about their company, products, compensation plan and support systems all the time.

I use the 80/20 rule:

• 80% of the time I talk with prospects about their family, pets, sports, job, hobbies and interests. We spend time looking for a common bond and then chat about that for the bulk of the time.
  
• 20% of the time we discuss my networking marketing company and products.
  

Why?

Because it's more fun, it's easier and I get more sign-ups that way!

More of this in Part 2, including where to get an absolutely free web site that doesn't attach a bunch of other advertising to it.