How To Get Prospects To Enroll With You, Part 2

I hope everyone had a wonderful Christmas and holiday, didn't party too much on New Years Eve, and is looking forward to a wonderful 2008.

2 posts ago I started with Part 1 of this article. Then I wrote about the new contest that I invited you all to join. It came up all of a sudden, and I think it's such a great opportunity that I didn't want to wait to tell you about it. As a result it landed between part 1 and part 2 of this series.

So let's get on with: "How To Get Prospects To Enroll With You, Part 2."

There is no one "right way" to build your MLM organization.

Many people will tell you there is. In fact now that I'm focusing my downline-building efforts on the Internet, I have had people (many of them leaders) tell me, "I wish you'd build your business the right way."

That peeves me!

But I keep my cool and ask them, "Oh, please enlighten me, what is the 'right way?'"

Predictably they tell me it's to approach your warm market and after you've exhausted that, use some variation of the 3-foot rule.

To which I respond:

"You know, I did that for 3 years and failed miserably! When I abandoned that completely and started using what you call 'cold market' approaches, I started making thousands of dollars. And since then I've made MILLIONS of dollars in network marketing. So please tell me, why is your way right and my way wrong, when your way made me lose money and my way has made me literally millions?"

Of course they don't like to hear that. None of those people have changed their minds when I share this with them.

I think they're very narrow-minded.

You see I'm not against their approach. If approaching your friends and family and using the 3-foot rule works for you, then I'm all for it. In fact I include it as an option for people when they join my business because for some people it does work.

But for me, it never did.

I can't figure out why they're so dogmatic about their approach.

I'm totally pragmatic. Whatever is ethical and makes money is the "right way."

I've marketed through magazines, newspapers, telemarketing, card decks, large meetings, home parties, radio ...

... but the best marketing approach for me EVER is what I'm doing right now, and that is marketing on the Internet.

I've been successful with the other methods over the years, but none of them have been even remotely as effective as Internet marketing.

But, like most things, you have to know HOW TO do it "right."

Just marketing on the Internet is not the key. It's how you do it. And most people do it wrong. Completely wrong!

Here's the wrong way:

Put up a web site about your company, products, compensation plan and support system.

Here's the right way:

Establish a valuable relationship with other people online by providing them a lot of value. But it must be REAL value, and you must be very generous, and you must give to them without requiring anything in return from them.

It's actually a very spiritual approach: Be a giver without demanding anything in return.

People who are desperate to enroll others cannot find it within themselves psychologically to do this. They are too needy. They don't think they have anything of value to offer. They just want some people to sign up. They're too focused on the money. And for all these reasons they will continue to fail until they change their entire approach.

This approach requires commitment, unselfish giving, confidence, and an unwavering decision to serve others.

Ironically, putting your focus on benefiting others (even if it isn't profitable for you) turns out to be the most profitable thing you can do!

In that spirit, allow me to share a little something with you:

You can get a free web site builder at www.weebly.com

This is an absolutely fantastic service and I give it to you freely (this is not an affiliate link and I' don't receive any benefit from you signing up for the service).

It gives you a:

• Free web site that is unburdened with advertising!
  
• Free hosting
• Super easy web site builder and designer
• Free Blog
• Templates you can use to be online today!

How would you use this?

Remember in Part 1 of this article I referred to the survey that asked why distributors signed up with their particular sponsor ... and the answer was that they "liked their sponsor." That's where your personal web site comes in.

You use it to create a site that introduces YOU. Of course you can add information about your company, products, etc. (check your company's policies first), but the focus should be on you and your story.

You don't have to be a heavy-hitter. The purpose of the site is not to impress people with how successful you are.

• The purpose is to help them get to know you. People want to be sponsored by people they know.
• The purpose is to help them get to like you. People want to be sponsored by people they like.

Your personal web site serves to warm up your prospect to you. It's to begin the development of your friendship with your prospects.

More on this "how to" in the future.

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YOU WILL WIN THIS MLM CONTEST FOR SURE!

Earlier this year I entered a contest for home-business owners that was sponsored by Robert Allen ("Multiple Streams of Income") and Prosper Learning.

I won!

See award at left. It was for building a $2.5 million network marketing business.

Why did I do it?

First of all, it was FUN. Building my business in the context of a contest against other business builders made the entire process more enjoyable.

Second, it helped me FOCUS my efforts. There was a goal, a time limit, and lots of support and training. This really helped me build faster and in a more concentrated manner than I would have otherwise.

The entire experience was very positive and I encourage you to check out Prosper Learning for all of their programs including the contest.

Now there's a new contest, held by another group that I encourage you to join because you will all be winners!

This is a pivotal moment in the history of Network Marketing, much more than "a contest"...

As Ken Evoy says:

"The $20,000 World Championship InterNETwork Marketing Contest" is actually a one-year coaching/ training/ forums/ collaboration 'CO-OPETITION.' It's the most revolutionary event that the Network Marketing world has ever seen online."

Anywhere else you'd pay big money to receive this kind of serious training and growth for your business..

They're not only giving you tremendous personal training and support, they're adding some serious cash prizes to add some spark and fun.

As Ken continues:

"And that's exactly what you should expect. Sparks. Fun. Banter and commentary and feedback in the forums, everyone pushing each other to be better. And there's a special coaching bonus from Ann Sieg, the Renegade Network Marketer."

Everyone's a winner because not only do you have the possibility to win cash prizes, but even if you don't, you will still receive an entire year of free mentoring from some of the best people in network marketing and Internet marketing: Ann Sieg and Ken Evoy.

There's a small window of time in which you can enroll, so you better check it out now here:

"The $20,000 World Championship
InterNETwork Marketing Contest"

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How To Get Prospects To Enroll With You, Part 1

Thank you everyone for the supportive comments and letters (see blog post below). It's been a difficult time for me and my family, but I'm glad to be back to work and plan on bringing you lots of value to your MLM business.

So, let's get started off on the right foot.

I've used every form of marketing possible over the years:

• Home product parties
• Hotel meetings
• 1-on-1
• 2-on-1
• Newspaper ads
• Magazines ads
• Card decks
• Radio
• TV
• Telemarketing
• Direct mail

But my favorite approach of all has clearly been Internet marketing.

It has so many advantages to every other type of marketing that I can't even begin to list them here.

There is a bit of a learning curve. But it's a fun process and well worth going through.

But it all starts with having a web site.

You can use your company's site, and that's fine.

You can use a replicating web site provided by a recruiting system, and that can be very good.

But there's nothing as good as having your own PERSONAL web site.

Prospects don't just enroll with your company or your product. They enroll with YOU. They want to know who their sponsor will be.

• You don't have to be the #1 income-earner
• You don't have to be the smartest marketer.
• You DO have to be likable!

I heard (this goes back a number of years) that a survey was taken among new distributors of various companies asking them, "Why did you decide to join your company?"

• The #2 answer was that they liked the products.
• The #1 answer was that they liked their sponsor!

Notice they didn't say "Because my sponsor is making a lot of money."

They said they LIKED their sponsor!

So create a simple web site that highlights YOU and demonstrates why you're so darn likable!

Here's a clue -

"People like people who are like them."

So on your web page, you should share as many things about yourself as possible where people could find a common bond with you.

Share your favorite hobbies, music, movies, sports, etc.

Share your interests that would be the most popular, not your obscure interests. Better to share your love for the Beatles than for the start-up garage band down the street.

The same rule applies when you talk with prospects on phone or in person.

It's absolutely amazing - but you'll enroll people who otherwise would not have enrolled by simply sharing more of yourself and finding a common connection with your prospects.

Most distributors think they have to be talking about their company, products, compensation plan and support systems all the time.

I use the 80/20 rule:

• 80% of the time I talk with prospects about their family, pets, sports, job, hobbies and interests. We spend time looking for a common bond and then chat about that for the bulk of the time.
  
• 20% of the time we discuss my networking marketing company and products.
  

Why?

Because it's more fun, it's easier and I get more sign-ups that way!

More of this in Part 2, including where to get an absolutely free web site that doesn't attach a bunch of other advertising to it.