How To Market Online - What REALLY Works.

The last 2 years I've hired some of the greatest minds to work with me on marketing my MLM business on the Internet.

It was very expensive, but it has really paid off.

Now signing up new distributors, getting new customers and building my business online is, dare I say it ... EASY!

It really is.

But it took a long time to get here.

The learning curve was steep. And getting everything in place - the web sites, the lead generation, the marketing campaigns - those were not easy.

However, now that everything's in place, it's pretty automatic.

It's been such a blessing to me that I decided I would share it with you now too. However I'm going to spare you the thousands of dollars and years invested that I spent.

I have several projects in the works to share with you, but can't decide which to offer first. So I figure the best thing to do is simply let YOU DECIDE!

I ask you to take this quick multiple choice survey to let me know what you'd like to learn the most about.

Majority wins!

It will only take a minute and it will be fun!

Click Here to take survey

Thanks, and I'll let you know the results of the survey right here real soon.

Are "Funded Proposals" a Good Way to Prospect?

Another great question came in through the "Ask Barry" service from one of our fellow blog readers. It asked about whether leading with a "Funded Proposal" is a good way to build your primary network marketing company.

The answer is ... well, let's start at the beginning:

What is a funded proposal?

The quick and easy explanation is this: Instead of advertising your business opportunity or your MLM products, you advertise something else that you sell, usually an educational report.

You sell this up front, and then use your MLM as the "back-end offer."

The reasoning is that you make money by selling them something on the front end, therefore lowering or even eliminating the cost of generating leads.

Does it work?

Yes, but only IF you have an excellent offer to sell.

• It must be attractive from a marketing perspective (so you sell a lot of books).
• It must contain content that has real value (so your customer will appreciate it and come back to you in the future).
  

Some people object to this approach saying, "Why don't you just use your own MLM company's product to use as the front end offer and retail that?"

You absolutely can, and that's a very valid idea. However it is a different angle and doesn't produce the same results (I'm not saying better or worse; just different).

Here's why:

In marketing, as in life, you get what you ask for. So if you're asking for a customer for a nutrition product in your ad, then that's what you get ... not a business builder.

Sure, a small percentage may become distributors, but not many because that wasn't what you targeted in your advertising.

On the other hand, if you advertise a book on the super secrets of how to succeed in multi-level marketing, then you will attract people who are interested in a MLM business opportunity.

BUT ...

You will also attract people who are most likely already in a network marketing business!

So here's the deal:

The funded proposal is a great approach, but it is more of a long-term approach. You can use it to help fund your building of a list of serious MLM entrepreneurs (they did spend money to learn about MLM success after all), stay in communication with them, build a relationship with them, and over time, when they are ready (i.e. if they quit their current company), you will be there to sponsor them into your business.

Sure, you'll find some who are ready to join you right now, but the ratio will be much lower than if you directly advertise your business opportunity.

So what should you do?

I do all 3 approaches:

1. I advertise my network marketing company's product to get customers.
2. I advertise my network marketing company's business opportunity to get distributors.
3. I advertise funded proposals to develop relationships with serious networkers who aren't ready to join with me now ... but may later.

Oh, and one more thing that is really BIG:

I've found one of the BEST parts of having a funded proposal (that most people don't do) is this:

Instead of using it only as a front-end offer, you can use it as a back-end offer to.

Most prospects who consider your business opportunity aren't going to enroll. So ...

After they've decided not to enroll, offer them your e-book, special report, etc. You'll be surprised how many will buy it! And this will help offset your costs of generating the leads that don't sign up.

Here are the 2 best funded proposals that I know of.

• Magnetic Sponsoring
• Renegade Network Marketer
  

Both of these are proven to be attractive offers, are reputable affiliate programs, and offer education that has real value to the people who buy them from you. I personally use them both and have found them to be excellent.

How To Get New Distributors Started on the Right Foot

Here's a question that came in through my "Ask Barry" service - where you can ask me any question you want about how to succeed in MLM and I give you my proven insights:

"Exactly what activities do you hold your distributors to? Such as Reading 20 minutes a day, taking a SPECIFIC amount of "action" each day, tracking results etc. What do YOU do with your new reps when they first get started, so they will be dependent upon the system instead of being dependent on YOU?"

I get a lot of great questions coming in and this is another example. It addresses a critical issue that all of us must deal with.

We'd like to think that when we enroll a new person, they are going to be a business builder in our downline.

The truth is that most of them will not be, because they will never actually follow through and build a business.

First thing to come to terms with is this - It's not YOUR fault when they don't. It's theirs.

Anyone who joins a company to build a business is defining themselves as an entrepreneur. And the cardinal characteristics of an entrepreneur is an individual who is self-motivated and self-disciplined.

Anyone who starts a new business can succeed. The resources are plentiful from their own company, other upline members and in the educational community at large.

Many distributors blame their sponsor for their lack of success.

That's a cop-out.

Such "passing the buck" is a clear signal that the person does not have the entrepreneurial spirit, for a true entrepreneur takes responsibility for her or his own results.

Having said that, it IS still our responsibility as sponsors to provide leadership and support to our new distributors.

The very first thing I do with my new distributors is to have them go through a 10-Step Training during which they will get educated regarding the company, products, compensation and support system. In addition they will get access to all the resources they need (conference calls, web sites, marketing systems, contact info for multiple upline members), and they will also be setting up the logistics and office organization for doing business.

As they're going through that 10-Step Training, which takes 10 days, they will also be creating their business plan, which has 10 parts. Each day of the training there's a very short homework assignment. At the end of the 10 days they will have completed a simple, but powerful, written business plan that will serve them for their entire career.

After those 10 days, they then begin their "Specialization Training."

While creating their business plan, they chose one or more marketing methods they wanted to use: Internet, direct mail, phone, local meetings, etc.

Over the years I've assembled a team of leaders that are Experts in all the various marketing methods. I connect the new member with the expert of the marketing system he or she has chosen. And they receive "on-the-job," "earn-while-you-learn" training from that expert.

This provides the new distributor with not only the cutting-edge skills to build a huge network marketing business using a marketing method that fits their personality and interests, but it also gives them a new skill set that they'll be able to use to make money in or outside of MLM for the rest of their life!

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If you have a question for me, complete the simple "Ask Barry" form. I personally answer everyone who completes the form, and if I think the question will appeal to a lot of people, I'll post it (anonymously) in my blog.

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